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The Constituent Dashboard
Psychographics Section

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Understanding the Psychographic Graphs

Here we will break down all of the graphs on the Constituent Dashboard in your Psychographic Section.

Top Life Stages

This chart shows the breakdown of the top 10 current life situations for your matched constituents. This is based off of their demographics, socio-economic status, and consumer behavior.

Political Views

This chart shows the political breakdown for your matched constituents. This data is based on political party affiliation.

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