Psychographics Section
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      1. Help Center
      2. The Constituent Dashboard
      3. Psychographics Section

      Understanding the Psychographic Graphs

      Here we will break down all of the graphs on the Constituent Dashboard in your Psychographic Section.

      Top Life Stages

      This chart shows the breakdown of the top 10 current life situations for your matched constituents. This is based off of their demographics, socio-economic status, and consumer behavior. 

       

      Political Views

      This chart shows the political breakdown for your matched constituents. This data is based on political party affiliation.