Understanding the Communication & Digital Graphs

Here we will break down all of the graphs on the Constituent Dashboard in your Communication & Digital Sections.

Communication - Digital

This chart shows the breakdown of your matched constituents propensity to donate via a digital medium. Based on a variety of data sources including donations and purchasing behavior, we show you who is extremely likely, likely, or not likely to donate digitally.

 

Communication - Phone

This chart shows the breakdown of your matched constituents propensity to donate via phone. Based on a variety of data sources including donations and purchasing behavior, we show you who is extremely likely, likely, or not likely to donate over the phone.

 

Communication - Mail

This chart shows the breakdown of your matched constituents propensity to donate via physical mail. Based on a variety of data sources including donations and purchasing behavior, we show you who is extremely likely, likely, or not likely to donate through the mail.

 

Digital - Social Media Score

This chart shows the breakdown of your matched constituents social media activity. Based on a variety of data sources, we put together general categories of social media use. These categories range from Non-User up to Passionate Influencer.