Understanding the Giving Behavior Graphs

Here we will break down all of the graphs on the Constituent Dashboard in your Giving Behavior Section.

Giving Affinity

This chart shows the causes that your matched constituents donate to. This data is based on financial support for these groups. Also, a consitituent will likely fall into many categories. For example, if a constituent donates to a Veterans organization and a Health related organization they will show up in both categories as they support both of those sectors. The category listed as "Charitable" encompasses all of the categories. 

Giving Tendency

Giving tendency is a model that looks at a person's behaviors and demographics over the past 12 months to predict what types of causes they are most likely to support.

Donation Amounts- Past 12 Months

This chart shows the donation amounts a constituent has given in the last 12 months.