Understanding the Giving Behavior Graphs

Here we will break down all of the graphs on the Constituent Dashboard in your Giving Behavior Section.

Giving Affinity

This chart shows the causes that your matched constituents donate too. This data is based on financial support for these groups. Also, it's likely that a consitituent will fall into many categories. For example, if a constituent donates to a Veterans organization and a Health related organization they will show up in both categories as they support both of those sectors.